Our Story
Our What
The sustainable stretchy tote by BeBougie - the embodiment of Japanese design ethos, of utility and beauty co-existing in an everyday object.​
“As I rummaged through a little shop in Himeji, there it was...a goosebump moment. I had discovered something magical that overturned the image of how a bag should look and feel.” Sam, founder.
Our Why
Now in our 2nd year, and 4th collection, the eclectic mix of fun, beauty and style is reflected in our patterns and colours.Our bags are designed to complement each other beautifully and are inspired by memories of my childhood and extensive travels throughout my life. I hate plastic bags and haven’t bought one for at least 10 years. If I get one, I reuse it to death.
Our bags are exceptionally robust (the original bag, now 8 years old, is still as good as new) and, although we don’t use recycled materials (you can’t with this method), they will last for years and years, and can be endlessly stuck into the washing machine, to no ill effect.
The Danish Government demonstrated that nylon is the most sustainable alternative to the single use plastic bag.
Our How
Fate brought me my incredible business partner, through a village Facebook page post. We live within a mile of each other on the Hertfordshire, Cambridgeshire border. Hayley has joined me, as director of operations, steering the company into profit and reining me in (someone has to!)
Presented in elegant, sophisticated packaging, designed by my daughter, India, our products represent something new, and exciting, in a previously repetitive gift market.
